Scale Past $100K MRR: The Strategy That Actually Works

I've scaled 4 products past $100k MRR everyone asks for the strategy here's what actually worked: 1. week 1: build something, anything, ship it 2. find 5-10 people, get them to try it 3. become annoying - DM, email, call 4. watch them use it (most won't) 5. ask why, fix it, ship again 6. daily check-ins, daily updates 7. solve their actual problem, not what you think it is 8. keep shipping until they beg you not to change anything 9. that's your signal - now go loud 10. content everywhere, SEO grind, paid ads 11. double down on channels that work 12. cut everything else the gap between $0 and $100k? steps 3-8 most people never leave their code editor you can't build a business without talking to humans