Just got off the phone with a $1M ARR saas founder. The secret? Selling REPORTING SOFTWARE to SERVICE BUSINESSES which they then use for their clients. On average, these agencies pay ~$10K per year for the tool. The value prop? It's no brainer purchase bc the software saves them hundreds of hours per week and also helps them retain clients for longer. It's an extremely niche reporting tool, and I think it can be replicated across 100s of other small niches. Episode coming soon.