Product Led Growth Through High Trust Content Strategy

PLG companies like @clay grew their customer footprint in the last year by 304% Clay is fundamentally changing how GTM operates and their content is their clear signal. Founder of @conversionai, Neil Tewari talked to us about how transformative content is for PLG. @NeilTewari says "the expectation for software now is three fold: > You can use it right away > It's really easy to use > It's high trust Therefore, it should be really easy to figure out what other people are thinking about using your software. Seeing case studies or testimonials really quickly. Teams that focus on the simple things have quite an edge in their marketing"