Common Industry Lies About Building a Coaching Business

📝 The most important message I can give you. This might be the most important message I can give you right now. By the time you finish it you'll have what I call the "curse of knowledge". You will know too much for you to ignore what's happening. Here goes: The last posts got me more replies than a lot of others. My favorite ones mention how they've helped remove certain blockers.. Those are my favorite ones because I feel like there's a lot of lies in the industry that need to be dispelled. Lie 1: Everyone is going to make it. In a high ticket space like coaching, the winners typically go with a small circle of winners. Every time you get a client you take a client from somebody else. The market is NOT big enough for everyone. Lie 2: Financial freedom is about a big business. Financial freedom is a byproduct of waking up KNOWING you will have enough money. This is why I believe financial freedom starts with 7 clients that pay you weekly. Because that means you're getting paid every day. What that does to your confidence is one of the closest things you'll feel to such an abstract concept like "financial freedom". Lie 3: You need a business before you make money. Me and my friends were doing $5k-$15k/month before we even had a business. We had no idea what our niche, positioning or big idea was. We just knew that if we knew how to solve a problem, and we talked to 300 people, eventually someone was going to say yes. If not we just would do it again. It's way faster than building an audience and hoping for clients because you have them face to face. They can't lie to you. They just say yes or no. Either way it will reveal your next step. Lie 4: You need an irresistible offer. You need a mathematically viable offer. If you get 1 or 2 yes'es from a small pool then you're following century-old advertising fundamentals that will rarely fail you. If you get a few yes'es from a small sample size then you will get more yes'es when you increase the sample size. What's inside the offer is not as important to the entrepreneur as whether it's mathematically viable or not. Lie 5: You just need volume. Too dependent to tell. I like seeing my content as either Whale Bait Content or Moonshot content. Whale Bait is content that proves you can solve problems of people who can afford it. And a Moonshot is content more tailored towards engagement. Pay attention to people who are crushing it with client work. They typically have 1-10 Moonshots that built 90% of their audience. And they get their clients through Whale Bait. And they don't post that much. Today is about what I see as the final piece of the puzzle to 7 weekly clients and financial freedom. This one's not a lie but a truth: Getting the timing right is half the battle. I built a software company from 2020-2022 when it was EASY because everyone was locked in their home. Then I sold it. In a way, covid was the perfect timing for me. Then I built a coaching team of 15 in 2023. That's when the economy was recovering and people were spending more freely. Which then created a wave of people who preferred a lean business in 2024-2025. Which I capitalized on. The timing was ideal in those three. And in 2026, the timing looks ideal for something else. Let this be the moment that you remember a year from now when you realize how RIGHT the timing was for you. 2026 is the year of using tools that your competition does not know how to use yet. And the biggest, most powerful one right now is AI. I do not see a future in which people who don't use it win as much as people who do. People who don't use it: Take 3 months to create an offer. Spend all morning crafting content - and by the time they're done they're mentally fried. Navigate a decision for weeks instead of on the spot. Which makes their competition inch closer and closer to the advantages that they're NOT using... but could. I received a message from CF on Friday night: While others were still figuring out their "Ideal Customer Avatar", this guy used AI to write up an offer, posted it before going out to dinner and turned $80 into $900. Another person who used to take weeks to "brainstorm" and "refine their offer" just had one printed for him, offered it to someone, and went to bed $6,500 richer. And someone who hasn't posted in months said "might as well try it" and thanks to AI is now consistent again. He closed a $10,000 deal last month. (He hasn’t posted in months.) The coaching world hasn't caught up to how fast some people are moving. There's going to be a big shift in the people you see at the top soon. And they won't tell you this, because they don't have an incentive to do so, But they'll all be using AI in one way or another to run much faster than they did last year. The timing is perfect because AI is SO good now and people still don't understand it enough. But by the time they do, by the end of this year or so, the golden window of timing will already be gone. There is no "let me think about it's" when it comes to trends. You either ride one and or you let it go. And you always make a choice whether you like it or not. Either you make it or it’s made for you. I've made mine. And these people did too. Because opportunities of this magnitude are not frequent. And when they start moving they don't wait for you. Will you ride it or will you wave it goodbye? Don't tell me. That's personal. But now you know the truth. And now you know that indecision means that you'll have to wait for another one of these chances to come along. I can tell you that the golden window is here. Right here. Right now. And that another will come. But if the trend continues, it will be years from now. Years that I personally don't want to see waste. I don’t want a future in which my kids ask me "dad, what were you doing when AI was booming?" And I have to tell them "I just watched." I’m building something for this. Join my newsletter for the big reveal this week (link in bio). http://x.com/i/article/20259264326191144…