one of the fascinating parts about building this account under a fun little pseudonym is that i get branding effects that would’ve not occurred otherwise. e.g. someone recently dm’ed me that they saw a shakespeare photo in a book store & thought of me. another person was passing by this place in the uk & thought of me. none of these would’ve occurred as easily had it been a personal brand. the pseudonym effectively got attached to an entire world of symbols, places, & history. interesting…