before the internet you could say one thing & do another in relative obscurity. i.e. your “revealed preferences” were mostly private, local, etc. but after the internet your every click, like, follow, purchase, dwell time, dm… it’s all a continuous behavioral exhaust stream. + now with ai as you talk to it, it learns about you with even greater depth than ever before. tldr: eventually your ai system of choice might actually know you better than you know yourself.