the world is undergoing a fundamental transition where apps are becoming agents & it’s well underway. this matters cuz the unit of distribution is changing. i.e. apps were how capabilities reached users.. neatly bundled with ui, brand, billing, & a discovery surface. if agents become the new distribution layer, everything downstream has to be rewired from discovery, trust, monetization, brand, to even what it means to “ship” a product. shifts to the atomic unit of distribution are rare in…