Landing the first 100 paid customers in the early years of @convex required a lot of "do things that don't scale." We talked to basically everyone who even tried the product, and if they didn't like it, we made sure we knew why. Then we fixed it, followed up, and showed them what we did. Even to the folks who had moved on, we'd say, "Glad you're happy, not asking you to come back, but thanks for telling us more about the version of the product you needed." Often we'd get another shot with…