To me, Instinct is very similar to Lovable. Lovable started off as a thin wrapper on top of models. It was able to be copied fast. But it wins because of: 1. Speed of execution. 2. Brand. 3. Momentum/fundraising/hires. And over time, the product moves from being easily copied to being immensely feature-rich and deep. Jury is out whether Instinct can do the speed of execution but they have the brand and momentum.