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Pricing Strategy by Business Size and ACV

Jen Abel
Jen Abel

startups: here's a mental model for pricing the land ... Small Business: ACV: < $10K size: 1-100 employees Upper-End Small Business: ACV: $10K - $50K size: 100 - 1000 employees Lower-End Enterprise: ACV: $50K - $100K size: 1,000 - 5,000 employees Enterprise: $100K+ ACV size: 5,000+ employees note: if selling to startups Seed (SMB), Series A - B (upper-end SMB), Series C+ (lower-end enterprise +)

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saas pricingproduct managementstartupsgrowth marketingventure capitalbusiness strategyentrepreneurship

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