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I don’t like doing “hard qualifiers” in my marketing like “if | Tech Twitter
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I don’t like doing “hard qualifiers” in my marketing like “if you’re at $50,000/month…”
I prefer “soft qualifiers” that do the same thing but are not as blatant.
“How to reduce churn” is an example of a hook that does that. Tends to qualify people by who keeps reading.
