Building Superfans Instead of Chasing Influencers

Traditional influencer marketing is broken. You pay someone with followers to post about your product once. They post. Their followers scroll past. Maybe you get a small bump. Then it's over. One and done. Diminishing returns every single time. Megan Duong saw this firsthand during her years at Apple, watching brands throw money at influencer campaigns that delivered less and less with each iteration. And she asked a simple question: what if we stopped chasing influencers and started building superfans? That's the thesis behind @PlotWorkspace [776]. Here's the difference: an influencer gives you a moment. A superfan gives you a movement. Superfans don't just post once—they create content consistently. They don't just buy once—they buy repeatedly. They don't just share your message—they amplify it authentically, long after any campaign ends. The challenge was always finding these people and activating them at scale. That's what Plot solves. Megan's platform identifies your most passionate brand advocates—not by follower count, but by actual behavior. Who's creating content about you? Who's buying and repurchasing? Who's recommending you to friends? These are your superfans. These are the people who will grow your brand for years, not days. What she's building is essentially the antidote to throwaway marketing. Instead of renting attention, you're cultivating a community. Instead of one-off transactions, you're building long-term relationships. The brands that understand this will win the next decade. The ones that keep chasing diminishing influencer returns will wonder what happened. Megan left Apple to build this. And she's proving that the future of marketing isn't about finding people with the most followers—it's about finding the people who actually care.