I want to share my 10 rules for building starter story. Rules I set years before the acquisition: 1. 10X CONTENT. Content MUST be original. For every video we create, we ask "why should this video exist?" if the answer is unclear, bin it. 2. EMPATHIZE with your viewer (or customer). When you create anything, imagine YOU are the person consuming it. Great decision making framework. 3. POSITIVE energy only. Do not put negativity into the world. There are a lot of people dunking on each other…