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Storytelling as a Bottom-Up Organizational Problem

Christina Farr
Christina Farr
Dec 16, 2025

I’m a fan in theory of hiring highly paid ‘chief storytellers’ but this isn’t going to be a successful strategy without it being a tops down initiative. And as long as metrics are king, storytelling will be subservient to anything that can be tracked and delivers a short-term win.

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content marketingmarketing strategyleadershiporganizational culturebrand storytellingcompany cultureproduct management

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