Jordi: How are you guys thinking about free usage limits ahead of the Super Bowl? @_sholtodouglas: It's really tough. One of the struggles is that compute is so constrained. Jordi: Yeah I noticed you guys didn't say 'Download the Claude App. There was no direct call to action. Sholto: Yeah, I mean I think the purpose of the ad was very much for provoking thought and discussion. Jordi: It was certainly successful already. Sholto: It did provoke a lot of thought and discussion.