Before Adam posted his podcast episode, Tailwind had: - 13 Partners at $5000 - 3 Ambassadors at $2500 - 5 supporters at $500 => $75k MRR Now: - 22 Partners at $5000 - 4 Ambassadors at $2500 - 22 supporters at $500 => $131k MRR That's +$56k MRR with a tweet, not counting the Tailwind+ sub boosts, free PR, and all the long-term ripple effects for the business that are yet to come. The community is now sensitized to the cause and are much more likely to convert into a subscription in the future than they would have before this, just because Adam sounded like a human and not a faceless corporation. When you build something people love with a great attention to craft and manage to tell a compelling story, people show up for you. That’s something a data driven founder, busy optimizing funnels and nudging button colors, will never quite reach. Because trust isn’t a metric, goodwill doesn’t fit in a dashboard, and people don’t rally behind experiments. They rally behind work that feels intentional, human, and worth supporting.