Data from @Shopify's earnings call on AI's impact on commerce 👇 TL;DR - the time to optimize your product for agents is now -3x YoY increase in AI traffic + AI-originated orders -AI-referred new buyers convert at 2x order rate - 75% of AI-referred orders were in long tail categories (outside top 100) - LLM-referred visits are 2.5x more likely to send users to a specific product page vs. non-AI search