one of the most interesting things about framing yourself as the reset company, & just doing it often as possible is that ppl start to focus way more on usage & tokens than the quality / efficiency of the models or the product offering. esp for the ppl on here who are addicted to tokens. j crew ran into this problem by constantly running 60% sales so it trained its customers to always expect this, so ppl wouldn’t buy anything if it wasn’t 60% off. compare this to a brand like apple that never…