In the last few years we’ve had creators basically come in and be willing to spend six or seven figures to build audiences. These people have eaten up a lot of attention. On the margin, the long game “I’ll do 100 post” types can feel something’s shifted. It has. You have to be aware of these dynamics and how it changes the game you’re playing. I think for me thinking 5-10 years from now I’m not sure I’ll be able to last in this world in indie mode. I’ll need to differentiate (my attempts with books) or have lifestyle Tradeoffs or invest in resources. Said a simpler way the marginal unit of attention has been bid up. The “creator economy” is weirdly becoming people who don’t even play the long game or love the content. For them it’s instrumental. They outsource to a content team as fast as possible. Is this good or bad? I don’t know. But it’s happening. Just some thoughts