I keep thinking of this term in my head because it's so good "Shotgun to Sniper Strategy" @marclou coined it You want to start with a shotgun strategy where you try lots of ideas, launch lots of projects, MVPs etc. add a Stripe buy button to everything Then see what really gets traction, goes viral, makes money (!) and then what keeps making money over time (like months) Then you wanna sniper and focus on that project to make it big