Lenny Rachitsky@lennysan9h ago

60+ creative growth ideas Everyone's running the same growth playbook: high-production launch videos, paid influencers, AEO, social, maybe some (poorly attended) events. Your competitors are in the same channels competing for the same eyeballs. But attention goes to what people don't see coming. The unexpected gets shared for free, remembered for months, and usually costs less than one week of ad spend. @TomOrbach has dedicated his life to collecting creative growth ideas that worked. Every time he sees a startup do something clever, it goes on the list. Here are his 64 best, sorted by what you're trying to do: 1. I want to generate buzz (without paid ads/influencers) 2. I want my launch to make noise 3. I want other people to spread the word for me 4. I want more leads and conversions 5. I want to outsmart my competitors 6. I want customers to pay more (and be happy about it) 7. I want customers to stay forever All 64 ideas: https://www.lennysnewsletter.com/p/60-creative-growth-ideas