HQ Trivia's Million Dollar Games and Sponsorships

Former HQ Trivia host @ScottRogowsky details the inner workings of the million-dollar shows they ran at their peak: "We were able to get a million people playing the game live, and it turns out we probably could have doubled the money." "Later on, we hired Nielsen—the ratings company—to come in and do a study, and they put a 1.7x multiple on our viewers." "Two and a half million connected devices was our peak when The Rock hosted. That was a Warner Bros. sponsored event to promote the movie Rampage." "We put the trailer in the lobby of the game and wrote a whole script around the movie, along with some graphical integration in the UX and UI."