Small Account Growth Through Addition Not Volume

📝 Your Income Is Capped By A Mathematical Error When I skip a day of posting as a big account, people think I'm "brand building". When I don't respond to a DM they think "He's probably busy". My silence is interpreted as a positive thing. Small accounts don't have that luxury. If they go silent they are forgotten. Not that their followers care much anyway, Because even though they've posted hundreds of times, The audience is still mostly friends and peers. Or people who want to sell THEM something. Some creators can read the signs and conclude that content alone won't cut it. So they start sending more DMs. Which is another painful ritual: You can only say "Hey Monica thanks for the follow! What are your goals?" so many times before getting the ick for how fake the whole thing feels. That is the Volume Game. And for a small account, the Volume Game is capped by a mathematical error. Because the Volume Game is a multiplication game. And zero times anything is still zero. More posting and more DMs will likely just keep you in the same daily treadmill - just a bit more tired than the day before. Or even worse: If you have a small account and post too much then something looks off. You have hundreds of posts but average 2 likes on each. You're poking the shadowban bear at that point. But for people like me, who have a big account, the math plays out differently. The Volume Game DOES make sense when thousands of people read you every hour. (For context, I've sent 3 million emails in the last 90 days. I don't care how good the "underdogs" are. It's very hard for them to beat that.) For big accounts, more content almost always leads to more money. But as a small account that's not always true. More content and DMs are just going to waste your energy as a small account (or get yourself restricted). As a small account, almost every decision you make in the Volume Game is capped mathematically. Which leaves you with only one winning play: Opting out. Stop playing the Volume Game. And get something to multiply first through the Addition Game. People have justified their lack of leads and clients to me by saying "It's easy for you. You have money to spend." Well same applies to them. Play-by-play... This is how most big accounts did it: Adding money first through things that don't scale. Multiplying it second through things that do. I'll let you in on a little secret: I know of no one who could beat the Volume Game when their account was small. We never found a winning strategy because in the position of a small account, every move in the Volume Game ends up as a mathematical error. http://x.com/i/article/20223097174988677…