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Apple passed on acquiring Musical.ly before it became TikTok | Tech Twitter

Apple passed on acquiring Musical.ly before it became TikTok

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Jimmy Iovine, cofounder of Beats and Interscope Records, says Apple had the chance to buy https://musical.ly before it became TikTok. "We brought those guys up [to Apple HQ] twice." He says Apple ultimately passed because they "don't do social."

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