I'm finding that a lot of the replies are doubling down on a point I am not making. I do not see storytelling = lipstick on a pig& marketing = substance. I see storytelling as a very important quality in a marketer. We have new formats and new distribution engines that *good marketers* should know how to take advantage of.

Brie Wolfson@zebriez6h ago

You guys are getting too obsessed with storytelling. Talking about your company in compelling ways is marketing. Always has been. A terminally online manic pixie dream girl is not your silver bullet to standing out on the timeline. It’s substance in your product and team.