After speaking with Dana White, Ed Catmull, and Rick Rubin in the same week, @davidsenra noticed a common theme: they create the things they want to see in the world. "The theme through all those interviews is they're just building the product they want to use and they want to see. Ed Catmull makes movies he wants to watch. Dana White puts on fights he wants to watch. Rick Rubin makes the music he wants to listen to. That is a key to having taste."