Press Space to continue
Finding signal on Twitter is more difficult than it used to be. We curate the best tweets on topics like AI, startups, and product development every weekday so you can focus on what matters.
Press Space to continue
Press Space to continue
.@garyvee says Fortune 500 CMOs are wasting $0.93 of every dollar they spend, and that "every brand on earth should be spending 20% of their entire marketing budget just on social media organic production." "Because the mid-funnel and 'tiktokification' of social has eaten up the world, we should spend no media dollars on creative that we're just guessing will work for the big campaign." "Every Fortune 5000 company is still guessing in the upper funnel: sponsorships, ridiculous stuff. In theā¦