Companies don't inherently trade at 1x revenue. But that's what the NYT's 'first solo founder $1B company' story on Medvi assumes. @johncoogan lists Medvi's operational realities that would lead many to conclude that it's not actually a $1B company: "I always thought that the billion-dollar company would be based on market cap, not on revenue. Because if you were [just looking at revenue], you [could] set up some sort of payment network where you could report GMV [Gross Merchandise Value]…