the most interesting part of social media now is that you’re watching ads from both the creators + the platforms themselves at scale. that basically makes like 50%+ of content on insta just pure ads. you got sponsorships, partnerships, affiliate links, product placements, content that is basically an ad but disguised as organic, etc. that futurama / south park episode where everything is advertising was never even satire. at this point you can assume that everything on social media is an ad…