AI makes it so much easier to build. But here's the catch: everyone else has that same speed advantage. So you turn to distribution. But here’s the second catch: the channels you’ve long relied on for growth (virality, sales, SEO, ads) are increasingly becoming less effective—for that same reason. So how do you get your product noticed? The answer is ecosystem. Instead of going directly to your prospects, go through intermediaries who already have access and trust with your audience. @TomOrbach , director of growth marketing at @wiz , said it best: “Why start at zero when you can start at 10,000?” - Gamma attributes over 50% of its growth to micro-influencers - Supabase 4x'd their growth in under a year thanks to a partnership with Lovable - Vercel grew off the back of its Next.js community - Lovable grew in large part by empowering creators to generate content about them - Clay grew through close partnerships with “GTM engineer” power users—consultants, agencies, and in-house operators In today's powerful guest post, @emilykramer shares how you can implement this strategy yourself, including dozens of real-world examples of how top AI companies like @Lovable , @GammaApp , @Clay , @Vercel , @Supabase , @TrustVanta , @basetenco , @HubSpot , and others are executing this strategy. Don't miss this one: https:// lennysnewsletter.com/p/ecosystem-is -the-next-big-growth …