Software Product Winners and Losers by Growth and Adoption
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This graph of the top 69 software products by growth vs adoption is the best snapshot of the current winners and losers in tech.
— Scaling leaders (Anthropic)
— Incumbents at Risk (OpenAI)
— Rising Challengers (Granola)
— Long tail (11x)
Spend data from Ramp, up to Mar 2026.