On MFM I told Shaan about the Equine Network. They started with a tiny website for horse owners. 600k monthly uniques. Then they noticed their one advertiser was basically AAA for horse trailers. So they bought it. Then they bought everything else horse owners pay for. Fly control ($300/yr x 45,000 customers). The biggest roping event in the country. A $200/yr streaming network for rodeo. $85m a year in revenue. Just sold for $300m.