OuterSignal’s @noahsfriedman thinks the last decade of “personalization” failed because it wasn’t very personal in the first place. “You bought this, you might like that. It has no context on who you actually are as a person.” “That’s really been the failed promise of personalization for the last decade.” “It’s all based on Jordi clicked on this ad, or he came in through this landing page, and he bought this product.” “And the outcome of that, whether it’s an agent recommending it or the…