The best time to start a consumer brand, per @Seanfrank: 1. January 2012 at the dawn of Facebook ads 2. Now Why now? “It’s moated from AI. I would hate to be trying to sell software right now.” “People are going to buy stuff forever. You have birthdays. You have Christmas.” Ridge just had its best Q2 ever, even with inflation and the Iran war. Frank says this contrasts with the Ukraine war in 2022, when there was a noticeable dip in e-commerce. “If I had my Shopify notifications on, it…