If you had asked me what was “working” in AI x commerce a month ago, I would have said ChatGPT If you ask me now, I would say Instinct Why have other attempts to transform shopping with AI not worked? There’s two categories of purchases: (1) things you have to buy; and (2) things you want to buy For category (1) - the way to win is having the most inventory, best prices, and easiest conversion to purchase. This is why Amazon is the largest retailer in the world! Products like Instinct…