Tech Twitter

We doomscroll, you upskill.

Finding signal on X is harder than ever. We curate high-value insights on AI, Startups, and Product so you can focus on what matters.

since a fuck ton of people dm on why lowerca... | signüll

since a fuck ton of people dm on why lowercase writing & now some complaints on copying… lemme explain the my thesis on lowercase: i have a deep disdain for capital letters because uniform text is cleaner, more elegant.. there is no arbitrary hierarchy, no forced structure disrupting the flow. lowercase removes friction, lets ideas stand on their own. everything exists on the same plane, creating balance, visual harmony, & a kind of effortless cohesion. it also lets your brain process information faster ironically. i’ve been writing this way since middle school, even in professional emails. when i worked in corporate i would send vp’s emails in all lowercase. people lose their minds over it, mistaking it for laziness when it’s actually a deliberate considered choice. ppl’s frustration only proves the point… which is how fragile their attachment to meaningless formality really is. also sama didn’t invent lowercase writing just like he didn’t invent the transformer. lowercase is better.

825
200
60
192

Topics

visual designtypographywritingdesign philosophyuser experiencecontent marketingbrand voiceminimalismdesign thinking