Rostra Founder @lulumeservey says CEOs should treat media appearances like capital allocation and maximize impact with the fewest commitments. "I think CEOs need to be thinking, 'What is minimum viable effort where I can get my vision and persona and build trust with the people that I need to without actually going on a press tour." "If you have five publicity opportunities, and they're all different, think about who do you actually need to reach? What is the best use of your time?" "If you…