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How to use AI to start a niche meme page your brand | Tech Twitter
How to use AI to start a niche meme page your brand
Jason Levin@iamjasonlevin · July 19, 2026 · 5 min read
Originally published by @iamjasonlevin on X. Tech Twitter preserves the original source alongside this readable edition.
Before you dive in
âą Learn how brands secretly run viral niche meme pages with AI to drive millions in sales
âą The multi-account marketing strategy changing B2B growth.
Best for builders who want practical takeaways. 5 min read.
Welcome to the multi-account universe.
It's the sneakiest marketing tactic imaginable.
You ever see a brandâs meme page getting tens of millions of views???
You think it's some random page run by some kid named Joe.
But it's actually run by a brand. And guess what, it's even bigger than their main account. Oh yeah and it's also driving millions in sales!
We've been helping brands do this for years and we cracked the code.
Ready for some elite ball knowledge?
First, why should you run a niche meme page???
Before I started memelord.com, I was a social media manager for tech cos.
If you've ever been a social media manager, you know how it goes. Working with one particular fintech unicorn (who shall not be named) went like this:
Jason writes banger post.
Team of 4 people argue over the post.
Jason edits post.
Team approve posts.
Posts go out.
30 minutes later.
Post deleted.
Jason confused.
Jason thinks he's fired.
âSomeone internal flagged itâ.
Jason screams expletives.
This wonderful life-changing experience led me to believe that:
Brand accounts cannot be run by an external person who doesnât have context
Every brand should have secondary niche pages where they can take more risk.
So weâve been helping big b2b unicorns run secondary niche meme pages to help them drive sales for the last year. And now itâs one of the main use cases of Memelord's new AI meme dealer.
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Itâs called a âFinstaâ or âFinstagramâ and hot girls have been doing it forever. Itâs a place to feature your candid self without worries.
Secondary pages are for hit brands to take low risk (and even lower with our meme dealer). Thatâs why the hottest companies run multiple pages (not just their own brand page).
The Multi-Account Universe
Your brand should be its own cinematic universe.
The best brands run a multi-account universe.
Whether itâs AI characters or mass UGC or clip farms, brands are leaning towards quantity harder than ever.
We does this in-house of course here.
âWell youâre Memelord! I have to have a fun consumer brand to do that kinda stufff.â
Uh no. Actually b2b companies do it best.
It always surprises people but Memelord.com is primarily b2b selling to marketers, CMOs, Heads of Growth, and social media managers.
And in fact, the boringer the better because itâs easier to make fun of HR or legal than it is something that is already funny like a fart app.
Itâs humor arbitrage baby.
I mean maybe youâve seen some of these pagesâŠ
The truth? These are boring serious tech brands using memes and humor to drive sales up the wazzzzoooo.
The playbook: How to run a secondary niche meme page in 10 min/day
Ok so weâve shown you why to run a secondary page and that real businesses do this.
Now the only thing left.
How??????
First you need to pick what type of page youâre doing.
If youâve already got a big brand, then you can do something like âBigBrandMemesâ but chances are you ainât that big. In which case you should go with the category or niche of the people youâre selling to.
brand vs category meme pages
From there, you should be experimenting daily.
Trying new formats. Not running things through legal approval. Just going crazy.
This is actually the hardest part. Expect this to take a few months of little to no ROI and just pure vibes.
What should you post?
A nice rule here is the 80/20 rule. 80% of your content should be for the masses, 20% elite ball knowledge for your niche. Itâs not about number of views but rather $$$ in your industry.
Ok so you got some elite ball knowledge.
You know what to do.
Now how do you do it faster with AI and more accounts???
Meet your new AI meme dealer:
This is Jester.
Jester has all the newest trending memes and videos at his fingertips, can scan the news and internet, can deliver you memes wherever, and can even make funny AI content that isn't memes!!
While you're running a company, Jester is drinking coffee and cranking out unhinged memes and videos 24/7 for only $199/mo
If you were on Memelord early, you'll never believe this:
Step 1. Set up a workflow.
Step 2. Add assets for your brand or niche
Add your logo, product, or pics of Sam and Dario for giggles.
Step 3. Get memes and videos delivered
Your meme dealer will deliver your assets to 10+ different places.
Memelord raised $3M to build at the final frontier: humor
