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Imagine telling your audience this game is all about trust and relationships then hiring a ghostwriter to pretend to be you.
In the last few years we’ve had creators basically come in and be willing to spend six or seven figures to build audiences. These people have eaten up a lot of attention. On the margin, the long game “I’ll do 100 post” types can feel something’s shifted. It has. You have to be aware of these dynamics and how it changes the game you’re playing. I think for me thinking 5-10 years from now I’m not sure I’ll be able to last in this world in indie mode. I’ll need to differentiate (my attempts with books) or have lifestyle Tradeoffs or invest in resources. Said a simpler way the marginal unit of attention has been bid up. The “creator economy” is weirdly becoming people who don’t even play the long game or love the content. For them it’s instrumental. They outsource to a content team as fast as possible. Is this good or bad? I don’t know. But it’s happening. Just some thoughts
We're looking for a Head of Content at @typefully Think @leerob for Cursor or @peduarte for Raycast – someone who deeply gets product, growth, and what makes a product company stand out. Ideally already creating great content using Typefully. I know this person is out there, but how do I find them? Please materialize yourself in my replies
hmm beehiiv seems more serious about building for creators considering switching somewhere like kit from substack but maybe keeping substack for essay type stuff I have no desire to run a paid monthly subscription and that seems to be substacks only thing thoughts?
just found out… if you have 2,500 verified-subscriber followers, you get Premium for free and at 5,000, you get Premium+ free bro i did NOT know this
we just unveiled the biggest product updates in @beehiiv history at our first ever winter release event this isn’t just another platform update — it’s an entirely new operating system for the content economy I can’t wait to see what you build next
Went on one of my favorite podcasts to talk all about Substack. Thanks for having me @ColinandSamir !