Building a $2.5M ARR Agency with Lovable

last year was crazy. what started as a few lovable test builds turned into a $2.5M ARR agency.. here’s exactly how we did it. ## the core insight lovable didn’t change how we code. it changed how fast we can go from idea → revenue. most teams still treat app development like a long gamble: months of build time, bloated scopes, delayed launches. we treated it like a system. mvp → launch → iterate → retain. ## the 2-week mvp offer our main offer is simple: • 2-week mvp • $10k flat • lovable-only builds the constraint is intentional. by forcing a realistic mvp scope, we: • ship faster • avoid overbuilding • get real users early most founders don’t need “the full product.” they need the first version that works. ## the subscription layer (where mrr compounds) after launch, we stay on. we act as a fractional product team: • design • new features • scaling • refinements after 2 week sprint, clients don’t hire devs. they subscribe to momentum. lovable makes iteration cheap, if your foundation is clean. ## the cohort model once the agency system worked, we productized it and created a lower ticker offer for builders. the cohort helps founders: build and launch an app in under a month. they get: • access to our devs • access to designers • live lovable guidance • real builds, not theory ## content as distribution last year my co-founder an I combined for over 20 million impressions. we publish daily. things like: tutorials. free resources. actual builds. agency learnings. content does three things for us: • educates the market • builds trust • drives inbound most of the time people learn from us before they buy. ## our lovable build process (high level) we always build in this order: - data model first - core logic second - reusable components - screens last design and development happen together. no handoffs. no rewrites. ## why this worked fast mvps retained subscriptions cohort leverage daily content that combination earned us the first-ever lovable agency partner spot. ## the real skill you’re not competing on code. you’re competing on: • clarity • scoping • speed • communication lovable builds the software. you decide what matters. ## the opportunity window right now, this still feels early. soon, it won’t. the people starting now won’t win because they’re smarter. they’ll win because they started. ## want our internal prompt hacks? 100+ copy-paste prompts for: • mvp scoping • lovable data models • component systems • client builds • scaling apps RT + comment “PROMPTS” and i’ll share the link.