📝 Your Income Is Capped By A Mathematical Error
When I skip a day of posting as a big account, people think I'm “brand building”.
When I don't respond to a DM they think “He's probably busy”.
My silence is interpreted as a positive thing.
Small accounts don't have that luxury.
If they go silent they are forgotten.
Not that their followers care much anyway,
Because even though they've posted hundreds of times,
The audience is still mostly friends and peers. Or people who want to sell THEM something.
Some creators can read the signs and conclude that content alone won't cut it.
So they start sending more DMs.
Which is another painful ritual:
You can only say “Hey Monica thanks for the follow! What are your goals?” so many times before getting the ick for how fake the whole thing feels.
That is the Volume Game. And for a small account, the Volume Game is capped by a mathematical error.
Because the Volume Game is a multiplication game.
And zero times anything is still zero.
More posting and more DMs will likely just keep you in the same daily treadmill - just a bit more tired than the day before.
Or even worse:
If you have a small account and post too much then something looks off. You have hundreds of posts but average 2 likes on each. You're poking the shadowban bear at that point.
But for people like me, who have a big account, the math plays out differently.
The Volume Game DOES make sense when thousands of people read you every hour.
(For context, I've sent 3 million emails in the last 90 days. I don't care how good the are. It's very hard for them to beat that.)