Marketing
93 tweets
Tailwind lays of 75% of their team. the reason is so ironic: > their css framework became extremely popular w AI coding agents, 75m downloads/mo > that meant nobody would visit their docs where they promoted paid offerings > resulting in 40% drop in traffic & 80% revenue loss
I'm trying to put together a list of all the distribution "channels" that work in 2026: 1. Organic Short Form 2. Niche Communities (Reddit, Discord, FB Groups) 3. ASO (App Store & Platform) 4. Personal Brand 5. UGC 6. Influencers 7. Engineering As Marketing (Free Tools) 8. SEO & AIO (incl. programmatic) 9. X & LinkedIn 10. Viral Video Launches 11. Organic Long Form (YouTube) 12. Cold Email & Outreach 13. Salespeople 14. Paid Ads 15. Affiliate 16. Feedback/Customer Calls 17. Timing & Trends 18. Positioning 19. Open Source What am I missing?
My favorite rebrands of 2025: Gambling - Prediction Markets Service Business - Full-stack startup Sales engineers - Forward deployed engineer PED's - Peptides/HRT Private Equity - AI Rollup GPU Provider - Neocloud Docker container - RL environment Series A - Pre-seed Automation - AI agent [startup] - AI [startup]
Been playing with @ManusAI more and it's really really good. It's becoming me go-to for podcast guest prep.
Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through @Stranger_Things. You play @squidgame. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. @Netflix built the world. @Shopify makes it shoppable. This is the future of retail.
This is the new emdash. A dead giveaway of ChatGPT writing. That’s not efficient writing. That’s laziness.
"Distribution" is becoming a cope term. It's a very loosely-defined word, and it has this air of unattainability about it. It's too easy to say you're limited by your lack of distribution, and curse those who "have it". Here's a reality check: - You can have 100k followers on X and still nobody gives a shit about your product. Your audience and your customers are not necessarily the same thing. - You can have a mailing list of 10,000 people and still get zero conversions due to timing, messaging, or lack of relevance. - You can have millions of people using your free product but nobody wants to pay for the upgrade. Just look at the number of celebrity business ventures that fail. Restaurants, clothing brands, etc. They all have "distribution" but in the end it didn't make a material difference. Success is down to a matrix of different factors. It's about building a product that solves a problem, marketing that communicates that well, pricing that people find fair but also allows you to grow the business, growing multiple different marketing / distribution channels by being valuable and / or interesting, and the skills to do all of the above multiple times over because you won't be successful the first time. If you are looking at successful people on X and scoffing that they are only there because of their "distribution" you're missing the forest for the trees.
I asked my 430,000 followers for their favorite podcast episodes of 2025. Here are the 10 that came out on top:
I used to hate the idea of being a reply guy. It felt forced, noisy, and kind of desperate. So I tried it anyway lmao, a weirdo indeed.. Not to prove it worked. But mostly to prove myself right. And heyyyy guess what?—I wasn't (lol☹) That's how I ended up committing to it for seven days, just to see what would actually happen. w/ raw knowledge ofc. ## ▨ DAY 1 - Preparation of being a RG. I didn't jump into being a reply guy right away. It was actually intentional and kinda planned out. I already knew one thing going in: reply guying is exhausting if you do it blindly. Endless scrolling, forced replies, chasing views. Thats how people burnout in 2 days and quit on the 3rd one. So before posting a single reply, I paused and organized how I was going to play it. Not to optimize things in a fancy way. Just to make sure I could actually survive seven days doing it. AS A QUALITY POSTING GUY, I FREAKING HATE IT... ## My Stupid Setup That Worked. Instead of replying to everything I saw, I spent time building lists. Simple ones bro, you really dont have to overcomplicate it I grouped accounts into three categories: my style of labeling the categories • small (chick) • mid (chicken) • big (eagle) Nothing complicated. Each group had a very specific role. ## ▷ 🐥| SMALL ACCOUNTS: Signal just emoji so i can glide through tabs without swiping long ahh labels Small accounts were mostly early stage crypto and Web3 creators. I replied to them genuinely. No farming. No trying to be clever. Part of it was just being human. Supporting people who are still starting out. The other part was more strategic, at least in theory. My thinking was this: if the algorithm watches behavior, then mixing genuine, low-exposure replies into your activity makes you look less like a machine and more like a real person. i dont know this for a fact. But I treated it like noise in the system. A way to avoid moving in a single, obvious pattern. ## ▷ 🐔| MID ACCOUNTS: Relevance just emoji so i can glide through tabs without swiping long ahh labels Mid-sized accounts were Web3 KOLs and content creators. This was the balance layer. Replying here meant two things: • the topic stayed aligned with my niche • the visibility jumped up a level When a reply gets liked, quoted, or even just read by people already in the space, it doesn’t just boost impressions. It puts your name in front of the right eyes. At this stage, the replies mattered MORE. They had to add something. Not jokes for the sake of jokes. Not forced engagement. Just clear thoughts that fit the actual conversation. This is where I noticed my own posts starting to get more attention too. Again, theory, but the timing lined up. (proof later) ▷ . | BIG ACCS: Momentum just emoji so i can glide through tabs without swiping long ahh labels The last category was big accounts. Not crypto ones, Ok? I focused on fastmoving, high traffic spaces. Sports, especially football, and general meme pages. Accounts where engagement spikes within minutes. Basically this was all about reach or impressions now. If you’re aiming for monetization, impressions matter. And these accounts move numbers fast when you show up early and say something that lands. That's where momentum comes from. ## • Organizing Everything: Once I had those three categories, I needed a way to move between them without endless scrolling. The easiest setup was using lists: or I either pinned them on X: or used X Pro on desktop: where I could put all three lists side by side on one screen. One column for small. One for mid. One for big. No switching tabs. No getting lost in the feed. Just one screen, three lanes, clear intention. That setup alone made the whole thing tolerable. And more importantly, sustainabl.▨ DAY 1 - OF BEING A REPLY GUY. ## ▨ DAY 2 - Live Strategy of RG. By Day 2, I stopped preparing and actually started playing the game. The target was simple: 100 to 300 replies a day. That sounds heavy until you realize two things: • I already optimized the setup • I wasn’t thinking anymore, just executing Once the friction was gone, the volume became tolerable. Almost boring. Which is exactly what you want. ## How I actually replied I didnt bounce around apps or timelines. I left X Pro open on my screen and worked straight from the lists. Small, mid, big. Whatever popped up first. I replied to all three, but I gave more attention to big accounts. Speed and monetization were the goal here, so that’s where time mattered most. ## The ONLY Rule that mattered: E.S.S. This is the part that made the biggest difference. Every reply followed one rule: E.S.S. • Early • Spaced • Substance Early: If you’re late, it doesn’t matter how good the reply is. Speed beats perfection every time. Spaced: Line breaks matter. Walls of text get skipped. White space buys attention. Substance: This didnt mean smart. It meant one of three things: • dumb • funny • slightly controversial ## What I did while waiting/No New Posts When things slowed down, I went straight to the For You page. I scrolled aggressively. The goal wasnt entertainment. It was hunting: • huge accounts that were clearly active • posts gaining traction fast • early viral tweets I could catch before they exploded If I found something worth keeping, I added the account to my list. If not, I replied once using the same E.S.S. rule and moved on. This part was optional, but it sped things up a lot. ## The First Sign it was Working A little into Day 2, something changed. My impressions stopped being random. They stabilized into 4 digits. Consistently. Nothing crazy yet, but enough to know the system was moving. And when you think about it: 4-digit impressions × 200 replies a day adds up fast. Thats when I knew this wasnt just noise anymore. It was the unexpected momentum lol. ## ▨ DAY 3- Became Algorithm's Friend This was the day things felt different. I opened X and realized I wasnt hunting anymore. The algorithm was handing me exactly what I needed. More early viral posts. More of the same categories I’d been replying to. More Web3 content. And most importantly, more huge accounts that were already moving fast. This didnt happen randomly. It happened because on Day 2, I consistently engaged with the same types of posts. Same behavior. Same patterns. Same timing. So the algorithm adjusted. Thats how it works. You show it what you want, it feeds you more of it. At this point, the move wasnt to change strategies. It was to double down. ;) ## Optimizing/Improving E.S.S. By Day 3, the focus wasn’t volume anymore. It was sharpening the replies. I was already comfortable with E.S.S.: • Early • Spaced • Substance Substance, for me, naturally leans toward the third one: • dumb • funny • controversial But let’s be real. Sometimes you get lazy. Or sometimes you're just not in the mood to be clever. That's where @Grok came in. Yes, I said it. ## Leveraging Grok (and why people misunderstand it) People love saying AI replies dont work. Thats only true if you copy paste them raw. Grok actually works if you treat it like a rough draft, not a final answer. And here's what I did. When I spotted a potential early viral post: - I clicked the Grok icon. - Let it analyze the post. - Then I dropped this prompt: > create a SHORT hilarious controversial comment about this situation that can easily start a debate and get attention. > create a SHORT hilarious comparison comment about this situation that can easily start a debate and get attention. That’s it. ## - WEIRDO DISCLAIMER Lower your expectations. Grok rarely spits out something perfect. And thats actually the point. This is where you step in: • tweak the wording • make the grammar slightly wrong • dumb it down • make it sound intentionally unpolished Perfect replies feel fake. Slightly messy ones feel human. And controversial ones? Those travel FAST asf. If you ask me, leaning into mild rage bait at this stage is part of the fun. ## The Surprising Result By the end of Day 3, the jump was obvious. Impressions werent in 4 digits anymore. They crossed into 5 digit mark There's a Compounding Effect too look at this LATE Day 2 Result: diabolical... That was the first real confirmation that the system wasnt just working. It was accelerating and validating what we're doing. And the crazy part? I didnt add more effort. The algorithm did. (work smart hehe) ## ▨ DAY 4- Compound Effect of the Strategy. By Day 4, our made up system was running smoothly. Grok was handling the rough drafts. I was tweaking, humanizing, and sharpening them into ragebait replies that actually felt diabolically real. The results started coming easier. Not because I worked harder, but because the quality of the E.S.S. improved and ofc we're wise.. I stayed around 300 replies a day. Not more. That part matters. Whyyy? Nonstop replying looks impressive, but its also how you get flagged. Algorithms are good at spotting bot like behavior. You still need breaks. You still need pauses. I never got warnings or spam flags, and Im pretty sure thats because I didnt push it to “reply guy on steroids” levels. Rest is part of the strategy Five digit impressions stopped feeling special. They became normal. 6 digit impressions started showing up more often than I expected. Same effort. Same structure. Just better execution. Thats what happens when you repeat something long enough for it to sharpen itself. (E.S.S.) ## Leveraging Seasonal Trends in RG. This is where timing started to matter more. I noticed Stranger Things teasers were ramping up. Huge audience. Massive engagement. Fast traction. So I added those posts into my hunt. The move was simple: • catch teaser posts early • grab funny replies that already worked • reuse the same idea on other teaser posts with traction • tweak captions slightly so they didn’t feel copy pasted I saved the best ones and reused them intentionally. And yeah, it worked lmao. ## ▨ SURPRISING Result The part I didn’t expect I wasnt watching the total too closely. I knew I was somewhere around 3 to 4 million impressions. I stopped checking and just kept going. Then I realized something important. The progress didnt stop there when I stopped pushing. Everything we built earlier? Remember that? it kept stacking. (fully counted on the next days) Replies from past days kept getting resurfaced. Old impressions kept compounding. By the end or late of Day 4, it crossed 5 million. When I looked at everything together, thats when it made sense. Reply guying is like planting. One good reply is a seed. Give it time, and it grows into reach, impressions, and momentum. (THIS IS A LIVE CASE STUDY AND ALREADY PROVEN BTW)
Marc Andreessen: “The best entrepreneurs of the future will be quite skilled at 6-8 things” Marc is asked how being a founder changes in the age of AI, to which he responds: “I think there are two ways to have a differentiated edge in general — go deep or go broad.” Going deep means becoming a specialized expert in your domain. “There are domains where that really matters,” Marc explains. “In biotech and working on AI foundation models, the deeper you are the better.” But as AI gets more powerful, Marc would bet that “going broad” will be the winning strategy for most fields. He recommends knowing a lot about many different fields and how the world works — then use AI tools to go deep whenever you need to. “If you talk to any of the great CEOs, you see this.” Mark explains. “The really great CEOs are great at product, sales, and marketing people, they’re great legal thinkers, and they’re great at finance and with investors and the press. It’s a multidisciplinary kind of approach.” He continues: “The best entrepreneurs of the future will probably be quite skilled at 6 or 8 things and then will be able to cross-pollinate and combine them.” Video source: @tbpn (2025)
this over for.. social media this guy use Perplexity’s Comet to reply to all post comments.. nothing is real now
pro tip if you want to grow on here or grow anything anywhere online. when you create you should always craft content that is instantly shareable. this is because in today’s age group chats are the real distribution layer. feeds are just staging area. if something can’t survive being dropped into a chat with zero context, it’s not going to get you anywhere.
you're NGMI if you don't post on these subreddits to get your first users: r/InternetIsBeautiful (17M) r/Entrepreneur (4.8M) r/productivity (4M) r/business (2.5M) r/smallbusiness (2.2M) r/startups (1.8M) r/EntrepreneurRideAlong (593K) r/SideProject (430K) r/Business_Ideas (359K) r/SaaS (341K) r/thesidehustle (184K) r/ycombinator (132K) r/indiehackers (91K) r/MicroSaas (80K) r/GrowthHacking (77K) r/growmybusiness (63K) r/vibecoding (35K) r/AlphaandBetaUsers (21K)
storytelling is the only way to impose meaning on abundance, coherence on noise, & legitimacy on power. strategy, ops, & capital are all downstream. without narrative control, none it will ever stick. this has been the core premise of my account. in a world of infinite output, story is the scarce primitive. whoever can compress chaos into something ppl can feel, remember, forgive, & rally around actually runs the system. this skill is worth more than the entire c suite combined.
Most of our marketing videos & slides are vibe-coded on @Replit now — hard to imagine how much budget this is saving us.
Marketing is a creative and adversarial game. Channels get discovered, exploited, and discarded. New products need new distribution. It’s hard to hire rule-breakers, so the best marketers tend to be the founders themselves.