Engineers have Cursor. Writers have ChatGPT. FINALLY there’s an AI platform for marketers. Introducing Mopac Software.

claude opus 4.5 is finally here, so we tested it against gemini 3 to see which one is the better at vibe coding we took a new startup idea and went from idea to landing page to prototype to ad creative in one sitting. you also see how @boringmarketer uses claude skills to get the most out of claude opus 4.5 (and how you can do the same). if you’re wondering whether opus 4.5 is worth using, this 1hr tutorial will help you decide and learn how to get the most from it.

AI and SEO tools I use every day: 1. Rankability - Optimize for AI search + tracking AI search performance (public release soon) 2. Replit - Build HTML-driven websites, prototypes for software, and free tools. It's scary good when you know how to use it. 3. ChatGPT / Gemini - Data analysis, editing (anything), coding, brainstorming, improve clarity of copy, etc 4. Canva - YouTube thumbs, quick graphics, decks 5. Microsoft Clarity - UX analysis 6. Google Search Console - Daily check for new, untapped topic opportunities. The new Keyword Finder 2.0 in Rankability will be fully integrated with GSC 7. Whitespark - The most beautiful local grid tracking on the market

Everyone’s building something. Nobody’s marketing anything.

absolutely lovely to see this. kinda reminds you why anthropic’s whole vibe feels anomalously clean in a world addicted to sludge metrics. kudos to mike & team. also you can see a reflection of this in their marketing as well (which i posted about here before).

> 123,003 clicks > 41 DR backlink Perks of listing a startup for free on TrustMRR

You can get rich by focusing on these 3 things: 1) Sales 2) Delivery 3) Marketing Everything else is a distraction.

The word "tool" is used 196 times on Anthropic's latest article

this over for.. social media this guy use Perplexity’s Comet to reply to all post comments.. nothing is real now

And just like that, a meme is born

Adobe is acquiring Semrush for $1,900,000,000 cash. What in the world.

My new SaaS is live It helps you find proven Ads for SaaS & Mobile Apps, and spy competitors on multiple platforms. Find proven winning ads = Get more sales Here is how it works

We grew from zero to $100M ARR and 70M users in <2.5 years, profitably it cost us millions in experiments to learn what worked 1100-word post on every growth hack that got us here I'll cover: 1. How to launch a feature in one day 2. How to find top 0.01% talent and keep them 3. What to focus on (and what not to) 4. Influencer marketing 5. You can't wish culture into existence 0. The thing that matters the most 1. How to launch a feature in one day Our feedback loop: 10am: we come up with a new idea, or triggered by user insight. 12pm: designers code a prototype using Cursor. 4pm: we find new users to record themselves testing the feature (Voice Panel, UserTesting). 6pm: we watch the recording. 8pm: we know if the feature can be launched, if it needs refining, rebuilding, or if we should just drop it. This is a way for you to actually watch and hear from your customers as they struggle through your product. You can hear in their voice where they're confused. Sometimes you think you came up with a cool prototype. But as soon as users test it, they get stuck or have no idea how to use it. It's very helpful to have them explain how they're trying to use this feature. When you see them confused, double click there. If they light up, you know you've hit gold. That's how we often ship a feature per week. And not any feature; a feature with good odds of being well received. In a month, we might improve our product in ways that would otherwise take a year. Speed compounds. 2. How to find and keep talent Finding Talent - The best hires came from our network and cold inbound. Someone once sent me a great message on LinkedIn, out of nowhere. We got on a call. 3 weeks later, he was hired full-time on-site. - When someone joins, ask them “Who’s the best engineer you’ve ever worked with,” and reach out right away. - Only open a role after you’ve felt the pain of doing it yourself so that you know what 'Great' looks like. (I ran marketing solo for nearly a year before hiring). - Look for depth. In interviews, ask, “What’s a new skill you’ve learned recently? Can you teach it to me?” Keep asking 'why' and see how far they go. The best candidates go deep. Keeping Talent - A players want playing time. Hiring others takes time in the field away from them. Careful. - Retention takes care of itself when you keep the bar high for hiring. - We'll do regular tender offers so employees' vested shares actually get them liquidity from time to time. - Give them ownership. Our hires are more 'full stack'. Designers can code in Cursor, engineers talk to users, marketers have design literacy. This way, they can own more of what they do and compensation can be proportional to the value they create. 3. What to focus on (and what not to) In March 2023, we rebuilt Gamma to focus on one thing: users must feel the magic in the first 30 seconds. We reworked everything in the process and became AI native. In the 2.5 years before this, Gamma went from 0 to 60k users. In the 2.5 years after this, Gamma went from 60k to 70M users. What changed? What we focused on. As we scaled, the temptation was to go wider - add more things. But we went deeper - make the current thing easier, faster, more delightful. Every new feature, hire or campaign had to be tied directly to user value. Gamma 3.0 does exactly what Gamma 2.0 did, just 10x better. The most common error of a smart engineer is to work on something that should not exist - Elon Musk 4. Influencer Marketing This is a strong amplifier for word of mouth. Anytime we scaled up an influencer program, we saw a disproportional increase in people that came through word of mouth. And when we invested less, we saw a deceleration. What you need to know: - 10% of your content will generate 90% of reach. When something works, figure out why and replicate it 100 times. - Give it 6+ months, select multiple creators, and be willing to spend $10-$20k/mo. It'll not work until it does. When it does, it'll explode. How to get it right: - List creator personas with relevant audiences. Use freelancers/agencies for outreach. - Pay base + viral bonus. What you reward will happen more often. - On TikTok, use new accounts. Same chance of virality as old ones but without previous audience, so you can test. - Test all platforms (TikTok, IG, X, LinkedIn), track specific creators/hooks that work. Triple down on those. - Add "How did you hear about us" to onboarding. Measure leads, not views. - Document 20-30 winning formats, then hire top creators to train others on these. - Never write scripts, creators know their audience better than you do. The formula: Go broad -> See what works -> Scale it. Virality isn't luck. It's discovering the hooks/formats that resonate with your audience and exploiting them. 5. Culture People got this concept backwards. They think, 'I'll write down some principles and tell everyone they need to follow them.' But you can't wish culture into existence. It's not what you hope it was. It's what you do. Culture is a habit. A moving average of the past 60 days. It's not steady. Behavior molds it. One day I looked around, identified the traits I admired in our teammates and wrote them down. Then I realized, 'That's our culture'. Now we had to nurture it. We have an internal Slack channel where people give praise to teammates for a specific thing they did. I note these things and try to reinforce them. Don't just let anyone into your ecosystem. They always change it in some way. Hire up. 0. Have a word of mouth worthy product Are users bragging about having found your product? Are they sending it over to friends and people they work with? Do they feel relieved when they open your app? Until then, stick in a room with your team and get it right. Nothing of what I said above will save you if you don't get to this stage. It doesn't matter if it takes 6-12 months. Digital products can go from $0 to $1bn in a few years if you solve a worthy problem. If you try to speedrun through this step, you'll always be behind. 10 years will have passed and you'll be stuck at the same place. Closing up, these are the main things that helped us grow Gamma. Hope you find our playbook useful.

if you’re a founder read this the highest leverage you can get right now is founder-led marketing start a simple podcast in your niche invite customers and people you want as customers share clips on linkedin and twitter post insights as you learn not after everything is perfect run a small email newsletter “sponsor” it with your own product and send it every week done right this takes about 2 hours a week and builds trust faster than any ad system

Marketing is a creative and adversarial game. Channels get discovered, exploited, and discarded. New products need new distribution. It’s hard to hire rule-breakers, so the best marketers tend to be the founders themselves.

Bad ideas vs good ideas Habit tracker Gut health tracker to help people fix their health issues Todo list Auto generated checklists for lawyers from a client file Link in bio Productized service to build websites for churches Directory of tools for indie hackers Directory of in-home hairdressers sorted by city The best CRM ever Browser extension to automatically create an entry to the biggest CRM on the market from a LinkedIn profile, an X account, an email etc Social media scheduler Content planner with AI creation for Vtubers Super AI chatbots AI assistant trained on Shopify documentation for e-commerce support teams Pomodoro timer Time tracking app that auto generates invoices for freelance translators Job board for devs Reverse job board for godo developers All of those are 100% random ideas, but they’re all niched, with a specific target, easy distribution, and an existing market. Coaching sessions starts at $300/h

My Long list of scaffolding words for Weak Positioning THE “PLEASE TRUST ME” WORDS (Used when they have next to no credibility) • Proven system • Time-tested method • Industry-leading • Best-in-class • Cutting-edge • State-of-the-art • Game-changing • Revolutionary • Breakthrough • Next-level • World-class • Award-winning Translation: I don’t know what I’m doing, so I’ll pretend someone stamped me with authority THE “I DON’T KNOW THE PROBLEM” WORDS (Used when they don’t understand pain) • Unlock your full potential • Become unstoppable • Get to the next level • Achieve limitless growth • Step into your greatness • Transform your life • Scale with ease • Elevate your success • Step into alignment • Expand your capacity Translation: I’m scared to get specific because I don’t know where the pain lives THE “I’M HIDING A SALES PITCH” WORDS (Used when they want to pitch but won't admit it) • Breakthrough session • Value call • Clarity call • Discovery session • Strategy session • Expansion session • Synergy call Translation: Please get on a call so I can pitch you, I swear it’ll be painless. THE “CORPORATE BROCHURE” WORDS (Used when someone has zero tone or personality) • Innovative • Dynamic • Robust • Seamless • Holistic • Comprehensive • Integrated • Multifaceted • Full-service • Cutting-edge • Multi-disciplinary • Tailored solutions Translation: I talk like an annual report because I don’t know how humans speak. THE “LOOK I CAN WRITE BUZZWORDS” WORDS (The AI-output sounding stuff) • Optimize • Maximize • Strategize • Amplify • Synergize Translation: I’m hoping verbs will make you forget I haven’t said anything meaningful. Weak positioning = weak language. Weak language = fear of addressing real pain. Fear of addressing real pain = zero sales ability. Do better.

You’re a solo founder. You can only hire one: – Killer marketer – Rockstar engineer Who gets the job?

AI makes it so much easier to build. But here's the catch: everyone else has that same speed advantage. So you turn to distribution. But here’s the second catch: the channels you’ve long relied on for growth (virality, sales, SEO, ads) are increasingly becoming less effective—for that same reason. So how do you get your product noticed? The answer is ecosystem. Instead of going directly to your prospects, go through intermediaries who already have access and trust with your audience. @TomOrbach , director of growth marketing at @wiz , said it best: “Why start at zero when you can start at 10,000?” - Gamma attributes over 50% of its growth to micro-influencers - Supabase 4x'd their growth in under a year thanks to a partnership with Lovable - Vercel grew off the back of its Next.js community - Lovable grew in large part by empowering creators to generate content about them - Clay grew through close partnerships with “GTM engineer” power users—consultants, agencies, and in-house operators In today's powerful guest post, @emilykramer shares how you can implement this strategy yourself, including dozens of real-world examples of how top AI companies like @Lovable , @GammaApp , @Clay , @Vercel , @Supabase , @TrustVanta , @basetenco , @HubSpot , and others are executing this strategy. Don't miss this one: https:// lennysnewsletter.com/p/ecosystem-is -the-next-big-growth …

Semrush is being acquired by @Adobe ! While we have our sights on big changes in the future, nothing changes in the near-term – you can expect the same @Semrush experience as well as improvements as we join forces with Adobe. https:// social.semrush.com/44kXb3t