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Content marketing

31 tweets

I’m starting to get into a habit of reading everything (blogs, articles, book chapters,…) with LLMs. Usually pass 1 is manual, then pass 2 “explain/summarize”, pass 3 Q&A. I usually end up with a better/deeper understanding than if I moved on. Growing to among top use cases. On the flip side, if you’re a writer trying to explain/communicate something, we may increasingly see less of a mindset of “I’m writing this for another human” and more “I’m writing this for an LLM”. Because once an LLM “gets it”, it can then target, personalize and serve the idea to its user.

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The word "tool" is used 196 times on Anthropic's latest article

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Reddit subreddits for marketing: r/SEO ➟ 385K+ members r/bigseo ➟ 110K+ members r/linkbuilding ➟ 8K+ members r/seogrowth ➟ 18K+ members r/socialmedia ➟ 2.1M+ members r/entrepreneur ➟ 4.7M+ members r/smallbusiness ➟ 2.1M+ members r/GrowthHacking ➟ 50K+ members r/marketing ➟ 1.8M+ members r/PPC ➟ 210K+ members Which one is your favorite..?

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I took this site from 50 to 500 organic visitors/day in less than two weeks. Mostly from Bing (Google hates this site). What I did is gonna sound unbelievably simple, but it's 100% true. Keep reading and I'll explain why I think it worked...

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Startup revenue by founder’s 𝕏 follower count: - 0 - 1K followers: $864 - 1K - 10K followers: $5,268 - 10K - 100K followers: $100,373 - 100K - 1M followers: $750,337

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Vibe coding in 2025 = blogging in 2005. Back then, Blogger, WordPress, and TypePad gave everyone a voice. Millions started blogs. The barrier to publishing vanished overnight. But here’s what actually happened: Most quit after 3 months. They didn’t take advantage of the incredible power long term. The winners? Seth Godin (still shipping daily, 20+ years later). Paul Graham (essays that launched a thousand startups). Maria Popova (turned curiosity into Brain Pickings). They didn’t have the best ideas every day. They were the ones who kept showing up. Now Cursor, Bolt, Lovable, and Replit are doing the same thing for software. Everyone can build. The barrier to shipping just vanished. Millions will try. Most will quit after their 1 or 3rd app. Because they may not make a ton of money yet. The winners won’t be the most technical. They’ll be the ones who treat this as a craft, not a hack. Who ship 50 projects over time, not 1. Who use the “vibe coding power” to learn and understand what users actually want. The tools democratize access. Persistence determines outcomes.

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You gotta be a reply guy! Here’s the experiment: • Cut replies by 5x • Doubled posts And I couldn’t hold it anymore. If you stop replying to your circle, you don’t just get fewer replies, your reach and engagement tank hard as well. Tomorrow I’m going back to replies.

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Next up… Slide Decks! Turn your sources into a detailed deck for reading OR a set of presentation-ready slides. They are fully customizable, so you can tailor them to any audience, level, and style. Officially rolling out to Pro users now (free users in the coming weeks)!

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since a fuck ton of people dm on why lowercase writing & now some complaints on copying… lemme explain the my thesis on lowercase: i have a deep disdain for capital letters because uniform text is cleaner, more elegant.. there is no arbitrary hierarchy, no forced structure disrupting the flow. lowercase removes friction, lets ideas stand on their own. everything exists on the same plane, creating balance, visual harmony, & a kind of effortless cohesion. it also lets your brain process information faster ironically. i’ve been writing this way since middle school, even in professional emails. when i worked in corporate i would send vp’s emails in all lowercase. people lose their minds over it, mistaking it for laziness when it’s actually a deliberate considered choice. ppl’s frustration only proves the point… which is how fragile their attachment to meaningless formality really is. also sama didn’t invent lowercase writing just like he didn’t invent the transformer. lowercase is better.

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Bad ideas vs good ideas Habit tracker Gut health tracker to help people fix their health issues Todo list Auto generated checklists for lawyers from a client file Link in bio Productized service to build websites for churches Directory of tools for indie hackers Directory of in-home hairdressers sorted by city The best CRM ever Browser extension to automatically create an entry to the biggest CRM on the market from a LinkedIn profile, an X account, an email etc Social media scheduler Content planner with AI creation for Vtubers Super AI chatbots AI assistant trained on Shopify documentation for e-commerce support teams Pomodoro timer Time tracking app that auto generates invoices for freelance translators Job board for devs Reverse job board for godo developers All of those are 100% random ideas, but they’re all niched, with a specific target, easy distribution, and an existing market. Coaching sessions starts at $300/h

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AI and SEO tools I use every day: 1. Rankability - Optimize for AI search + tracking AI search performance (public release soon) 2. Replit - Build HTML-driven websites, prototypes for software, and free tools. It's scary good when you know how to use it. 3. ChatGPT / Gemini - Data analysis, editing (anything), coding, brainstorming, improve clarity of copy, etc 4. Canva - YouTube thumbs, quick graphics, decks 5. Microsoft Clarity - UX analysis 6. Google Search Console - Daily check for new, untapped topic opportunities. The new Keyword Finder 2.0 in Rankability will be fully integrated with GSC 7. Whitespark - The most beautiful local grid tracking on the market

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Everyone’s building something. Nobody’s marketing anything.

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Day 1: entrepreneur Day 2: social media manager, designer, support rep, copywriter, legal, IT, barista

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Having a personal website changed my career. When you have a blog, you need to think deeply about a topic before writing, and that's powerful. That's why we're introducing a new perk... Resend will pay for the 1st year of registration of a personal domain for every employee.

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Engineers have Cursor. Writers have ChatGPT. FINALLY there’s an AI platform for marketers. Introducing Mopac Software.

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my current ai stack (where 90% of my work happens) 1) Opus 4.5 via Claude Code: landing pages, copy, websites, search optimization, data analysis, tools…w/ skills + subagents 2) Gemini 3 Pro & GPT 5.1 for research. I call these “advisory agents” use either web or in Cursor 3) Nano Banana for creative assets of all kinds 4) Claude Desktop for some writing / content stuff 5) MCPs: perplexity & firecrawl I don’t really build node based workflows, just vibe across the stack and build my own tools when I want to automate something

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We're looking for a Head of Content at @typefully Think @leerob for Cursor or @peduarte for Raycast – someone who deeply gets product, growth, and what makes a product company stand out. Ideally already creating great content using Typefully. I know this person is out there, but how do I find them? Please materialize yourself in my replies

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Published 500 blog posts. Google indexed 73 of them. Rest? "Discovered - currently not indexed." This is the most frustrating SEO problem. Content exists. Google finds it. But won't index it. Fixed indexation issues for 50+ clients. Here's exactly why Google ignores pages:

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Adobe is acquiring Semrush for $1,900,000,000 cash. What in the world.

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Now that we have AI, writing doesn't signal proof of work like it used to. There's long been a genre of book that's really just a glorified business card. The authors would hand out these books, and people politely accepted them, and nobody expected a single page to be read. In exchange, those authors received steep speaking and consulting fees. I can't tell you how many writers have told me how their fees skyrocketed after they published their book. Most of them were hired simply because they published a book, and not necessarily because that book was any good. This game still exists, but everybody's a little more skeptical of it now because it's so much easier to hack the system.

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