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New workflow: 1. Open a voice memo app 2. Brain dump your thoughts on a topic; record it 3. Transcribe it 4. Import transcript into NotebookLM 5. Get it to generate a slide deck using Nano Banana Pro 6. See your rambling thoughts visualized into structured & beautiful slides and feel smart
AI and SEO tools I use every day: 1. Rankability - Optimize for AI search + tracking AI search performance (public release soon) 2. Replit - Build HTML-driven websites, prototypes for software, and free tools. It's scary good when you know how to use it. 3. ChatGPT / Gemini - Data analysis, editing (anything), coding, brainstorming, improve clarity of copy, etc 4. Canva - YouTube thumbs, quick graphics, decks 5. Microsoft Clarity - UX analysis 6. Google Search Console - Daily check for new, untapped topic opportunities. The new Keyword Finder 2.0 in Rankability will be fully integrated with GSC 7. Whitespark - The most beautiful local grid tracking on the market
Unfortunately, the rumors are true… I can no longer hide the truth. Yes, I did use ChatGPT to write a few tweets when I first started this account. Even worse… I posted in Build in Public. I didn’t have an audience. I didn’t have confidence in my voice yet. But I knew I wanted to get better. That was the beginning of the journey — not the definition of it. Since then, every tweet has been mine. No prompts. No shortcuts. Just reps. I hope you’ll forgive me — and stick around for what comes next. Would you like a spicier or more humorous variant as well to post later as a follow-up?
Now that we have AI, writing doesn't signal proof of work like it used to. There's long been a genre of book that's really just a glorified business card. The authors would hand out these books, and people politely accepted them, and nobody expected a single page to be read. In exchange, those authors received steep speaking and consulting fees. I can't tell you how many writers have told me how their fees skyrocketed after they published their book. Most of them were hired simply because they published a book, and not necessarily because that book was any good. This game still exists, but everybody's a little more skeptical of it now because it's so much easier to hack the system.
my landing page says "join 10,000 users" is it ok if I don’t have any users yet?
I’m starting to get into a habit of reading everything (blogs, articles, book chapters,…) with LLMs. Usually pass 1 is manual, then pass 2 “explain/summarize”, pass 3 Q&A. I usually end up with a better/deeper understanding than if I moved on. Growing to among top use cases. On the flip side, if you’re a writer trying to explain/communicate something, we may increasingly see less of a mindset of “I’m writing this for another human” and more “I’m writing this for an LLM”. Because once an LLM “gets it”, it can then target, personalize and serve the idea to its user.
The best are always learning. Read like crazy. Think alone. Keep a journal. Write stuff down the moment you see it. Review regularly. Memorize the big ideas to fluency. Attack your best ideas. And never get high on your own supply. You don't have to be gifted. You do have to be deliberate.
since a fuck ton of people dm on why lowercase writing & now some complaints on copying… lemme explain the my thesis on lowercase: i have a deep disdain for capital letters because uniform text is cleaner, more elegant.. there is no arbitrary hierarchy, no forced structure disrupting the flow. lowercase removes friction, lets ideas stand on their own. everything exists on the same plane, creating balance, visual harmony, & a kind of effortless cohesion. it also lets your brain process information faster ironically. i’ve been writing this way since middle school, even in professional emails. when i worked in corporate i would send vp’s emails in all lowercase. people lose their minds over it, mistaking it for laziness when it’s actually a deliberate considered choice. ppl’s frustration only proves the point… which is how fragile their attachment to meaningless formality really is. also sama didn’t invent lowercase writing just like he didn’t invent the transformer. lowercase is better.
Vibe coding in 2025 = blogging in 2005. Back then, Blogger, WordPress, and TypePad gave everyone a voice. Millions started blogs. The barrier to publishing vanished overnight. But here’s what actually happened: Most quit after 3 months. They didn’t take advantage of the incredible power long term. The winners? Seth Godin (still shipping daily, 20+ years later). Paul Graham (essays that launched a thousand startups). Maria Popova (turned curiosity into Brain Pickings). They didn’t have the best ideas every day. They were the ones who kept showing up. Now Cursor, Bolt, Lovable, and Replit are doing the same thing for software. Everyone can build. The barrier to shipping just vanished. Millions will try. Most will quit after their 1 or 3rd app. Because they may not make a ton of money yet. The winners won’t be the most technical. They’ll be the ones who treat this as a craft, not a hack. Who ship 50 projects over time, not 1. Who use the “vibe coding power” to learn and understand what users actually want. The tools democratize access. Persistence determines outcomes.
Having a personal website changed my career. When you have a blog, you need to think deeply about a topic before writing, and that's powerful. That's why we're introducing a new perk... Resend will pay for the 1st year of registration of a personal domain for every employee.
99% of ai content tools turn you into a cringe factory here are 6 that actually help you grow on social media:
Starting to believe that the best place to use Nano Banana Pro might actually be in NotebookLM
My Long list of scaffolding words for Weak Positioning THE “PLEASE TRUST ME” WORDS (Used when they have next to no credibility) • Proven system • Time-tested method • Industry-leading • Best-in-class • Cutting-edge • State-of-the-art • Game-changing • Revolutionary • Breakthrough • Next-level • World-class • Award-winning Translation: I don’t know what I’m doing, so I’ll pretend someone stamped me with authority THE “I DON’T KNOW THE PROBLEM” WORDS (Used when they don’t understand pain) • Unlock your full potential • Become unstoppable • Get to the next level • Achieve limitless growth • Step into your greatness • Transform your life • Scale with ease • Elevate your success • Step into alignment • Expand your capacity Translation: I’m scared to get specific because I don’t know where the pain lives THE “I’M HIDING A SALES PITCH” WORDS (Used when they want to pitch but won't admit it) • Breakthrough session • Value call • Clarity call • Discovery session • Strategy session • Expansion session • Synergy call Translation: Please get on a call so I can pitch you, I swear it’ll be painless. THE “CORPORATE BROCHURE” WORDS (Used when someone has zero tone or personality) • Innovative • Dynamic • Robust • Seamless • Holistic • Comprehensive • Integrated • Multifaceted • Full-service • Cutting-edge • Multi-disciplinary • Tailored solutions Translation: I talk like an annual report because I don’t know how humans speak. THE “LOOK I CAN WRITE BUZZWORDS” WORDS (The AI-output sounding stuff) • Optimize • Maximize • Strategize • Amplify • Synergize Translation: I’m hoping verbs will make you forget I haven’t said anything meaningful. Weak positioning = weak language. Weak language = fear of addressing real pain. Fear of addressing real pain = zero sales ability. Do better.
Dear everyone who uses AI to write: You aren't fooling anyone. That is all.
I’m really very happy to share that I’ve joined the editorial team at Anthropic I’ll be keeping comms weird and good, working closely with the societal impacts team, and teaching new hires the jhanas here’s a photo of my new commute home