We JUST added an llms.txt file Why?! Let me start by being VERY clear: - This is NOT a ranking factor - This is NOT currently being ingested - This is NOT standardized yet But there is also currently ZERO downside too! - Does not hurt SEO - Does not replace robots.txt - Takes ~15 minutes to implement Worst case? Nothing happens... Best case? Cleaner AI summaries, better brand recall, fewer bad takes and futureproofed for the moment big tech moves to validate these. Early ≠ wrong. Late = damage control. Ship it now. Forget about it... Then thank yourself in 12-24 months.

Watching the traffic roll in from Google's December Core Update

The average salary for an entry-level SEO specialist in the US is $67,388. That means many businesses are willing to pay $5,615 per month for someone who might have just learned what WordPress was yesterday. Yet I still see some very skilled people on the SEO services side charging < $1,000 per month. Once you consider campaign expenses, you might make more money working at McDonald's. If you're an agency owner, freelancer, or consultant, please do me a massive favor: 1. Stop undervaluing what you do 2. If you're doing good work and getting your clients results, please increase your prices by at least 3.30% every quarter (to match inflation). 3. Don't let businesses bully you into charging less because they're still living in 2011 (when any could rank #1 in Google). SEO is more complex than ever, and your prices should reflect that.

The word "tool" is used 196 times on Anthropic's latest article

I took this site from 50 to 500 organic visitors/day in less than two weeks. Mostly from Bing (Google hates this site). What I did is gonna sound unbelievably simple, but it's 100% true. Keep reading and I'll explain why I think it worked...

I just built a custom YouTube-to-Blog app on Replit in 4 minutes. I wrote 0 lines of code. I simply prompted: "Build a web app that takes a YouTube URL, grabs the transcript, and uses Gemini 3 to convert it into a perfectly formatted SEO blog post." The Agent handled: - Transcript extraction - AI prompting - frontend design Steps below:

AI and SEO tools I use every day: 1. Rankability - Optimize for AI search + tracking AI search performance (public release soon) 2. Replit - Build HTML-driven websites, prototypes for software, and free tools. It's scary good when you know how to use it. 3. ChatGPT / Gemini - Data analysis, editing (anything), coding, brainstorming, improve clarity of copy, etc 4. Canva - YouTube thumbs, quick graphics, decks 5. Microsoft Clarity - UX analysis 6. Google Search Console - Daily check for new, untapped topic opportunities. The new Keyword Finder 2.0 in Rankability will be fully integrated with GSC 7. Whitespark - The most beautiful local grid tracking on the market

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. https://developers.google.com/search/blog/2025/12/weekly-monthly-views-search-console… This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes and focus on the overall trend of traffic to your website.

I'm absolutely f*cking amazed by what this Vibe Marketing agent can do: > it figures out a ton of ideas based on kw research > vibe codes mini tools to win SEO traffic > finds banger vids to convert them into articles > does real pSEO, templates, data curation > articles & news

Google's leaked documents confirmed it. They use a secret metric called siteAuthority to determine who to trust. The sites dominating search in 2025 and beyond aren't chasing keywords. They're owning entire topics. 7-step framework for building topical authority: 1. Define your core topic domain Pick a niche you can actually dominate. "Email marketing" is too broad. "Email marketing for SaaS companies" works. Most people fail here by going too wide. 2. Uncover your entire topic universe Map every subtopic and user question. Use Reddit, Quora, People Also Ask, competitor analysis. You need 1,000s of keywords, not 20. 3. Group keywords into content clusters Use SERP-based clustering. If two keywords show 70%+ overlap in top-ranking URLs, they belong on the same page. Pattern-based tools miss this completely. Tool tip: I cluster keywords with Keyword Insights. 4. Plan your topic hubs Create pillar pages for broad topics. Build cluster pages for specific subtopics. Internally link them both ways. This signals comprehensive coverage to Google. 5. Execute content gap analysis Find every cluster where competitors rank but you don't. Prioritise by search volume and difficulty. These are your highest-ROI opportunities. 6. Create content with information gain Add unique value. Original research, firsthand experience, expert analysis. AI 'consensus' content doesn't tend to build authority. 7. Weave strategic internal links Hub-and-spoke model. Every cluster links to its pillar. Every pillar links to all clusters. No page should be orphaned (left on its own). Sites that master this see 57% faster traffic growth than those that don't (Graphite, 2024). The question isn't whether to build topical authority. It's whether you'll build it before your competitors do.

my current ai stack (where 90% of my work happens) 1) Opus 4.5 via Claude Code: landing pages, copy, websites, search optimization, data analysis, tools…w/ skills + subagents 2) Gemini 3 Pro & GPT 5.1 for research. I call these “advisory agents” use either web or in Cursor 3) Nano Banana for creative assets of all kinds 4) Claude Desktop for some writing / content stuff 5) MCPs: perplexity & firecrawl I don’t really build node based workflows, just vibe across the stack and build my own tools when I want to automate something

Adobe is acquiring Semrush for $1,900,000,000 cash. What in the world.

Chrome Extensions I use: - Detailed SEO - Keywords Everywhere - SEOQuake - MozBar - SimilerWeb - BuiltWith Which is your favorite..?

Semrush is being acquired by @Adobe ! While we have our sights on big changes in the future, nothing changes in the near-term – you can expect the same @Semrush experience as well as improvements as we join forces with Adobe. https:// social.semrush.com/44kXb3t

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified view of their Google Search performance across their websites and social channels. https://developers.google.com/search/blog/2025/12/social-channels-search-console…

Published 500 blog posts. Google indexed 73 of them. Rest? "Discovered - currently not indexed." This is the most frustrating SEO problem. Content exists. Google finds it. But won't index it. Fixed indexation issues for 50+ clients. Here's exactly why Google ignores pages:

more than 50% of founders with $5k+ mrr have fewer than 5k followers yet most people still believe you can’t build a real business without a big audience people even say it about me - tibo gets users only because he has followers but 70% of the users across all my saas don’t come from my audience they come from distribution systems I build - partnerships, SEO, affiliates, UGC from creators who don’t even follow me having followers helps sure - but it’s not the only engine for growth if audience was enough, every creator with 100k followers would be running a $1m business, but they’re not I know hundreds of people who have built a profitable business without having a huge audience on socials if you think lack of followers is your biggest problem, you’re not even in the game yet, you just have a lazy excuse so i'll say it again, having an audience helps for sure, but it is definitely not mandatory

Reddit subreddits for marketing: r/SEO ➟ 385K+ members r/bigseo ➟ 110K+ members r/linkbuilding ➟ 8K+ members r/seogrowth ➟ 18K+ members r/socialmedia ➟ 2.1M+ members r/entrepreneur ➟ 4.7M+ members r/smallbusiness ➟ 2.1M+ members r/GrowthHacking ➟ 50K+ members r/marketing ➟ 1.8M+ members r/PPC ➟ 210K+ members Which one is your favorite..?

I've been doing SEO for this brand for two months. And we're already seeing a 3x increase in organic traffic and the number of 1st page keywords. All I did was: > Optimize the homepage for a target keyword > Build out 16 Product Category pages targeting hyper-specific, transactional keywords > Add content to those Product Category pages > Add those Product Category pages to the main navigation menu > Delete a few duplicate Product Category pages > Fix a broken link > Publish 4 blog posts that drive internal links to the Product Category pages > Build 14 backlinks to the homepage That's all it really took to start moving the needle. SEO isn't rocket science.

TIL: You get a nice 90DR do-follow backlink when your app is on the homebrew package manager. Nice.